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      The Toys That Made Us

      The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.

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      The Toys That Made Us


      The Toys That Made Us

      Watch Star Trek. Episode 1 of Season 2.

      Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.

      Watch Transformers. Episode 2 of Season 2.

      Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.

      Watch LEGO. Episode 3 of Season 2.

      From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.

      Watch Hello Kitty. Episode 4 of Season 2.

      With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.

      Watch Star Wars. Episode 1 of Season 1.

      A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

      Watch Barbie. Episode 2 of Season 1.

      Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

      Watch He-Man. Episode 3 of Season 1.

      Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

      Watch G.I. Joe. Episode 4 of Season 1.

      Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

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