Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.